Browsing by Author "Okwemba, Emily Mokeira"
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Influence of Strategic Marketing Capabilities on Performance of Manufacturing Firms in Kenya
Okwemba, Emily Mokeira; Senaji, Eng Thomas Anyanje; Otieno, Romanus Odhiambo (Int. J. of Multidisciplinary and Current research, 2018)The objective of the study was to determine the influence of strategic marketing capabilities on performance of manufacturing firms in Kenya. A descriptive survey design was used to analyse the primary data collected ...