Browsing by Subject "Innovativeness, Microinsurance uptake, MSMEs"
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Influence of Entrepreneurial Innovativeness On Microinsurance Uptake by Micro and Small Enterprises in Kenya
(European Journal of Business Management, 2018)Entrepreneurial orientation plays a critical role in success of an enterprises since it entails willingness of an entrepreneur to innovate, take risks, try out new products, services and markets and act more proactively ...