Browsing Staff Publications by Subject "Marketing support services, performance, Exporting handicraft MSEs and Tanzania"
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DYNAMICS OF MARKETING SUPPORT SERVICES AND PERFORMANCE OF HANDICRAFT EXPORTING MICRO AND SMALL ENTERPRISES IN TANZANIA
(International Journal of Economics, Commerce and Management, 2018)This study examines the contribution of marketing support services on the performance of exporting handcraft Micro and Small Enterprises (MSEs) in Tanzania. The Marketing Mix Theory and Positivism Approach are the key ...