Browsing Theses and Dissertations by Author "Makandi, Kinyua Pamela"
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Effects of customer relationship marketing on market share: a study of commercial banks in Meru town
Makandi, Kinyua Pamela (Meru University, 2021)One of the major advances in current corporate practices is the rising importance in Customer Relationship Marketing (CRM).Marketers keep placing increased strategic importance on developing relations with clients and ...