Browsing Theses and Dissertations by Author "Murianki, Morris Murithi"
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Effects of Promotion Elements on Sales: A Case of Women Groups in Imenti North District, Meru County, Kenya
Murianki, Morris Murithi (Meru University of Science and Technology, 2014)As firms increase in number, modern marketing calls for more than just producing the products, pricing them and making them accessible to the target market, in addition, they must also communicate to present and potential ...