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Effects of customer relationship marketing on market share: a study of commercial banks in Meru town
(Meru University, 2021)
One of the major advances in current corporate practices is the rising importance in Customer Relationship Marketing (CRM).Marketers keep placing increased strategic importance on developing relations with clients and ...
Internal Auditing function and Performance of State Departments in the Upper Eastern Region of Kenya
(Meru University, 2021-01)
State department are spread throughout the country and in particular, in every sub county where they represent their respective ministries at local level. Each department is required to adhere to the stipulated guidelines, ...
Financial Risk Management Influence On Enterprise Performance Of Water Companies Within Tana Water Water Services Board Kenya
(Meru University, 2021)
Enterprise performance of any business can be evaluated through the concept of financial risks analysis. Financial risks, financial risk management and enterprise performance are very pertinent indicators of business growth ...