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Effects of customer relationship marketing on market share: a study of commercial banks in Meru town
(Meru University, 2021)
One of the major advances in current corporate practices is the rising importance in Customer Relationship Marketing (CRM).Marketers keep placing increased strategic importance on developing relations with clients and ...
Influence of credit risk management practices on financial performance of commercial banks in Meru Town
(Meru University of Science and Technology, 2019)
In today's environment of intense competition, volatile economic conditions, rising default rates
and increasing levels of consumer and commercial debt, an organizations ability to effectively
monitor and manage its ...