Browsing School of Business & Economics by Author "Muchena, ZK"
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Effects of Marketing strategy on competitiveness of Saccos in Imenti North Sub-County, Meru, Kenya.
Muchena, ZK; Lyria, Rita Kagwiria; Ruuri, NK (Int. J. Adv. Multidiscip. Res, 2016)The competitive environment is largely uncontrollable and very wide in scope. The success of every organization is determined by its responsiveness to the environment. Organizations adequately and promptly respond to ...