Browsing School of Education by Author "Githeko, Jason M"
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Factors Influencing the Intention to Use Location-Based Mobile Advertising among Micro-Enterprises in Kenya
Thiga, Moses M; Githeko, Jason M; Siror, Joseph K; Njagi, Kageni (African Journal of Information Systems, 2016)The use of location-based mobile advertising to deliver context specific information from businesses to clients has the potential to help them increase revenues, personalize offerings and reduce marketing ...