Browsing School of Business & Economics by Author "Kilonzi, Elijah Mulei"
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Effects of sales promotion on growth of deposits in national bank branches within Nairobi County
Kilonzi, Elijah Mulei (Meru University of Science and Technology, 2015)Most organisations use sales promotion in the line with the general believe that it induces immediate sale.However,positive effects are not guaranteed as negative and insignificant effects are noted in some instances.National ...