| dc.contributor.author | Kananu, Margaret | |
| dc.date.accessioned | 2018-05-30T11:36:53Z | |
| dc.date.accessioned | 2020-02-05T14:59:19Z | |
| dc.date.available | 2018-05-30T11:36:53Z | |
| dc.date.available | 2020-02-05T14:59:19Z | |
| dc.date.issued | 2014-07 | |
| dc.identifier.citation | A thesis submitted for the a ward of Master of Business Administration ( Marketing Option) at Meru University of Science and Technology | en_US |
| dc.identifier.uri | http://repository.must.ac.ke/handle/123456789/74 | |
| dc.description.abstract | Higher education in Kenya has experienced an increasingly competitive environment among universities and higher education institutes. This intense competition in the higher education sector has forced many universities to become entrepreneurs and implement marketing strategies in recruiting students both locally and abroad. this study focused on analysis of factors influencing the choice of University by self-sponsored students. The objective of the study was to examine Academic Programs, Location,Cost,Promotional Strategies and University Resources influence the choice of University self-sponsored students in Kenya. The research focused on 4917 self-sponsored students in universities in Meru County. Stratified random sampling was used to select a sample of 246 respondents. The research employed self-administered questionnaires to collect. The data was processed and analyzed using statistical package for social science (SPSS) version 17.Descriptive statistics and binary logistic regression were used in the data analysis. The results are presented in summary reports and tables. Research findings were used to answer research questions and give recommendations on factors that influence choice of University by self-sponsored students in Kenya. University resources and cost were found to be significant in influencing the choice of the university of self-sponsored students in Kenya. The study recommends universities to invest heavily on human resource,ICT infrastructure, library, sports facilities, buses, lands and building to create an edge over others.Universities are also recommended to prices their tuition fees in a manner that the customer gets value for their money and effectively communicates any changes in fees to public.the researcher recommends studies to focus individuals universities to generate specific recommendations for each of the or comparative studies or studies focused on each of the variables to determine there extend of influence. | en_US |
| dc.publisher | Meru University of Science and Technology | en_US |
| dc.subject | Higher Education | en_US |
| dc.title | Factor Influencing the choice of university by self- sponsored students in Kenya: | en_US |
| dc.title.alternative | a survey of universities in Meru County | en_US |
| dc.type | Thesis | en_US |
