http://repository.must.ac.ke/handle/123456789/1456 2026-06-08T13:28:38Z 2026-06-08T13:28:38Z Dengue, Bonaya Roba http://repository.must.ac.ke/handle/123456789/1632 2026-06-08T07:16:16Z 2025-01-01T00:00:00Z

Revenue Collection Administration and Revenue Growth in County Government of Marsabit Dengue, Bonaya Roba The 2010 Constitution of Kenya was expected to enhance service delivery to Kenyans by devolving political and administrative responsibilities to county government. Resources required to support service delivery are from both local revenues and the national government. Observably, local revenue collections have continued dwindling even though empirical studies have not been conducted to analyze this decline. Thus, this study was designed to assess the effect of revenue collection administration and revenue growth in Marsabit County Governments. A descriptive survey design was adopted for this research. The target population consisted of all 209 non-support staff members from the Department of Finance, Economic Planning and Budgeting, and Revenue and Resource Mobilization in the County Government of Marsabit. The respondents in this study were selected using stratified sampling techniques, resulting in 106 respondents. The questionnaires were the primary instrument for data collection, and their validity and reliability were examined through pre-testing of research tools. The secondary data was gathered through existing information from the National Treasury annual reports. Generation of descriptive statistics used SPSS version 26. Inferential statistics was also used to compute correlation analysis as well as multiple linear regression. The findings of the study showed that staff competencies, automation and internal control influenced revenue growth in the County Government of Marsabit. Further, the study established that government policy had a positive moderating effect on the relationship between revenue collection administration and revenue growth in the county government of Marsabit. Inferential statistics results showed a strong R-squared (the coefficient of determination), while the results of analysis of variance (ANOVA) for the regression model showed an F statistic that was within the predictable range. The study concluded that staff competencies, automation and internal control practices strongly influence revenue growth in the county government of Marsabit. The study recommends upscaling of staff competencies by introducing training forums on sensitization of revenue collection administration best practices and investment in digital transactions and improving internal control systems

2025-01-01T00:00:00Z Moywaywa, Anne Bonareri http://repository.must.ac.ke/handle/123456789/1592 2026-05-04T08:24:35Z 2025-01-01T00:00:00Z

Brand Equity and Customer Citizenship Behavior Among Students of Selected Universities Within Mount Kenya Region Moywaywa, Anne Bonareri The growing number of higher learning institutions in Kenya and around the world has emphasized the importance of brand equity in customer decision-making. Despite the role of brand equity, enrollment in public universities has been declining in the past three years. KNBS report recorded that the country’s total university enrollment declines by 1.9% to 509,473 in the academic year (2019-2020), from 519,462 in the previous academic year, with enrollment in public universities decreasing by 4.7%, from 433,245 in 2018-19 to 412,845 before the end of the academic year (2019-2020). The aim of the study was to assess the brand equity and Customer citizenship behavior among students of selected universities within Mount Kenya region. The specific objectives included to: find out the effect of brand image, brand loyalty, brand awareness, and perceived quality on customer citizenship behavior. Keller brand theory and Aaker Brand Equity theory anchors the study. The study adopted a descriptive research survey. The accessible target population was 3000 4th year undergraduate students of selected universities within Mount Kenya region. The study used sampling formula proposed by Israel (2009) to obtain the required sample size of 254 respondents from the study. Primary data was collected using both closed and open-ended questionnaires. The questionnaires were carefully structured and pre-tested and adjusted to meet the demands of the study. The researcher administered the questionnaires personally to create a personal link with the respondents. The researcher acquired research permit from necessary institutions for use in the field. Data was analyzed using descriptive and inferential statistics. The findings showed that brand image, brand loyalty, brand awareness, perceived quality had a positive and significant effect on customer citizenship behavior. The study concluded that brand equity contributes significantly to enhanced customer citizenship behavior. The study recommends that Universities should ensure brand image that evokes cleanliness. Policy makers in the government and ministry of education should make policies that are favorable towards brand equity in Kenyan Universities. Marketers at the universities in Kenya should utilize strong advertising and marketing campaigns to create more brand awareness and hence build customer citizenship behavior.

2025-01-01T00:00:00Z Nderitu, Daniel King’ori http://repository.must.ac.ke/handle/123456789/1492 2025-04-16T08:00:24Z 2024-01-01T00:00:00Z

Digital Marketing on Organizational Agility of Saving and Credit Cooperative Organizations in Meru Town, Kenya Nderitu, Daniel King’ori Savings and Credit Cooperative Organizations (SACCOs) are vital drivers of economic growth in the country. SACCOs provide financial services, including deposits, loans, savings accounts, money transfers, insurance, and payment services. Even though digital media exists to improve the flexibility and the speed of business processes to improve organizational agility, its aspects are a very recent phenomenon among Savings and Credit Cooperative Organizations. An empirical inquiry was relevant to understand the domain of communication, marketing strategies, and its influence on organizational agility since the discourse of digital marketing is continuously developing. SACCOs must understand the association of digital marketing to organizational agility to embrace digital technology in their operations and stay relevant to their members while increasing their level of business resilience. The study sought to determine the effect of digital marketing (social media, mobile, and website marketing) on the organizational agility of SACCOs in Meru Town, Kenya. A descriptive research design was adopted to gather information on the relationship between the two research variables. With a target population of 5 SASRA-licensed SACCOs in Meru Town, data was collected using a semi-structured questionnaire where a stratified sampling method was utilized to attain the desired representation target population of 52 respondents. A pilot study involving five respondents was conducted to assess the reliability and validity of the questionnaire adopted as the research instrument. The data was tabulated and analyzed using descriptive and inferential statistics, whereby tabular, graphical, and numerical representations were utilized. Multiple linear regression was conducted to establish the inferential statistics and define the relationship between digital marketing indicators and organizational agility. The study results established that social media marketing, mobile marketing, and website marketing are positively related to the organizational agility of SACCOs. A coefficient of determination (R-squared) of 0.180 indicated that approximately 18% of the variance in organizational agility could be accounted for by the combination of social media, mobile, and website marketing strategies. The moderate level of explanatory power implies that while the chosen predictors are relevant, other factors likely influence SACCOs' organizational agility. The study's outcomes encourage decision-makers to embrace a comprehensive approach that integrates digital strategies into a wider organizational transformation and adaptation framework. The study's findings contribute to the growing body of knowledge regarding the intersection of digital marketing strategies and organizational agility. The study’s results emphasize that the benefits of these strategies extend beyond mere technological implementation, reflecting a fundamental shift in how organizations engage with their ecosystem, respond to changes, and navigate uncertainties.

2024-01-01T00:00:00Z Guyo, Hussein Boru http://repository.must.ac.ke/handle/123456789/1488 2025-04-15T12:39:03Z 2024-01-01T00:00:00Z

Management by Objectives on Employees' Performance in Isiolo County Government Guyo, Hussein Boru Management by Objectives (MBO) is a performance management approach where employees and managers collaborate to set individual goals aligned with broader organizational objectives. While MBO's potential benefits are recognized, its effectiveness, particularly in the context of varying organizational cultures and appraisal purposes, remains unclear. This study aimed to investigate the relationship between MBO and employee performance within Isiolo County Government. Previous research in Kenya has primarily focused on specific MBO components like monitoring and evaluation rather than its overall impact on performance. To address this gap, the study examined the influence of planning, monitoring, and evaluation on employee performance in Isiolo County. Grounded in socio-analytic, mirror, and agency theories, this descriptive research involved 260 employees across seven county ministries. Data was collected using a questionnaire subjected to pilot testing and reliability analysis (Cronbach's alpha = 0.78). Content validity was established through expert review. Statistical analysis revealed evidence of effective planning, monitoring, and evaluation practices in Isiolo County. Process review and monitoring significantly influenced evaluation outcomes. Additionally, planning and monitoring positively impacted overall employee performance. However, the study found no significant influence of evaluation on performance. Based on these findings, the study recommends continuous improvement in planning and monitoring processes to enhance employee performance. Moreover, there is a critical need for organizations to refine their evaluation systems. To gain a deeper understanding of the long-term impact of evaluation on employee performance in Kenyan county governments, longitudinal research is warranted

2024-01-01T00:00:00Z