Interpretive research is also sometimes referred to as interpretivism, qualitative research or phenomenological research. It does not rely on numerical or statistical analysis of data or evidence. Interpretivists acknowledge that their research problems exist in a social context that exists as a human construction with many attributes that cannot be quantitatively observed or measured, thus it is a reality that can only be accessed through social constructions using language, consciousness and shared meanings. Interpretive research does not predetermine dependent and independent variables but rather focuses on the involvedness of human sense-making as the circumstances emerge and thus this methodology endeavours to understand phenomena through the meanings that people assign to them through social contextualization