Browsing Staff Publications by Author "Bonareri, Ann"
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Brand equity and customer citizenship behavior among students of selected universities within Mount Kenya region
Bonareri, Ann; Clement, Nkaabu; Huka, Guyo (Meru University of Science and Technology, 2022-06)The growing number of higher learning institutions in Kenya and around the world has emphasized the importance of brand equity in customer decision-making. Despite the role of brand equity, enrollment in public universities ...