Influence of Corporate Social Responsibility Activities on The Financial Performance of Commercial Banks in Meru Town, Kenya
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Date
2015Author
Karuti, Jephitha Kirimi
Shano, Mohammed
Rukangu, Simon
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There has been an increased and continued expenditure by a number of corporate organizations on activities that relate to corporate social responsibility (CSR) over the years globally. It is now accepted and expected that a profit making organization must engage in socially responsive activities. The study examined education support activities and its influence on financial performance of commercial banks in Meru town, Meru County. The study employed descriptive and correlational research design. Questionnaires for the top and middle level managers were the primary method of data collection. The instruments were piloted from the commercial banks in Makutano which were not included in the study sample. The data was collected and analysed using Statistical Package for the Social Sciences. The findings indicated that education support activities had a significant influence on financial performance with great influence and still remain constituent with earlier studies.