| dc.contributor.author | Muchena, ZK | |
| dc.contributor.author | Lyria, Rita Kagwiria | |
| dc.contributor.author | Ruuri, NK | |
| dc.date.accessioned | 2018-08-15T09:03:03Z | |
| dc.date.accessioned | 2020-02-07T07:37:44Z | |
| dc.date.available | 2018-08-15T09:03:03Z | |
| dc.date.available | 2020-02-07T07:37:44Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://repository.must.ac.ke/handle/123456789/1218 | |
| dc.description.abstract | The competitive environment is largely uncontrollable and very wide in scope. The success of every organization is determined by its responsiveness to the environment. Organizations adequately and promptly respond to challenges of competition in the environment for success. There is the need for organizations to match their strategies to the level of competitiveness in the operating environment. This aim of the study was to establish the effects of marketing strategy on competitiveness of SACCOS in Imenti North Sub-County,Meru Kenya. The study employed a descriptive survey research design. Simple random sampling method was used for pick the accountants and
purposive sampling for managers.All analysis was be done by use of SPSS version 22.0.Findings indicated that majority of the respondents 61.25% strongly agreed that the SACCOs hold products promotions every six months, 26.25% of the respondents agreed , 5% of the respondents were neutral did not comment while 3.75% of the respondents indicated they strongly disagreed SACCOs hold promotion every six months. 54% of the respondents strongly agreed that the SACCO has set strategic marketing strategies, 90% of respondents strongly agreed that
SACCOs have strategies for controlling prices of products and Services such as withdraw fees from the
counter. 31.25% financial constraints, 13.75% language barrier, 31.25% afraid of takingloans, 3.75% a facilitated transport mode.Recommendations:SACCOs should plan for different Marketing strategies. For example SACCOs should hold products promotion more than twice per year, bylaws of the SACCO concerning prices should be discussed before implementation. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Int. J. Adv. Multidiscip. Res | en_US |
| dc.subject | Marketing strategy, SACCOS, Meru Kenya, financial constraints. | en_US |
| dc.title | Effects of Marketing strategy on competitiveness of Saccos in Imenti North Sub-County, Meru, Kenya. | en_US |
| dc.type | Article | en_US |
