Chia (Salvia hispanica L.) is an annual tropical plant belonging to the Lamiaceae family. In Kenya, Chia has gained significant attention in recent years due to its nutritional benefits and increasing demand in the local and global market. This review aims to explore the potential of chia production in Kenya as a source of income for farmers. The review highlights the agronomic requirements of chia, including soil, water, and climate conditions, as well as practices necessary for successful cultivation. Chia production is becoming a favorite enterprise for most farmers in Kenya due to its ease of management and short growth period. However, a seamless production has been encountered by several challenges, including scarce information regarding its agronomic management practices, poor yielding varieties, emerging pests and diseases, and poor harvesting and post-harvesting techniques. The growing demand for chia globally presents an opportunity for Kenyan farmers to tap into this market and generate income through export. Chia, has the potential to become a new golden crop for Kenyan farmers, contributing to food security, poverty reduction, and sustainable development. However, to realize this potential, there is a need for investment in research, extension services, and market linkages to support chia production, improve agronomic practices, and create a sustainable market for the crop.