| dc.description.abstract | The study o the influence of government regulation on the performance alcoholic business was aimed at establishing the influence that the government regulations have on the performance of alcoholic businesses. Despite the spirited effect by the government to control alcoholic drinks, drinkers are taking low- standard traditional liquor and deaths arising from consumption of the illicit brew are still being reported. Besides that, business community dealing with alcoholic drinks have largely been affected with some going to court like Murang'a Bar s Association with complains to stop the implementation of government regulations, which means careful consideration has not been given to alternative strategies that may achieve the same goal at less cost and without imposing undue restrictions on the individual or the Business community. It is from this problem that this study was necessitated. The objectives of the study were; to establish the influence of closing and opening time of alcoholic products selling outlets has on the profitability of alcoholic businesses, to establish the extent to which high taxation of alcoholic drinks influence the performance of alcoholic business, to establish the extent to which limiting the age of alcohol consumption influences the sales of alcoholic beverage businesses and to determine to what extent limited advertisement of alcoholic products influence the performance of alcoholic products influence the performance of alcohol businesses. The target population consisted of 116 bars in Meru central district out of which 90 bars selected using random sampling. Main data collection instruments used was questionnaires and observation sheets. Data was analyzed using correlation analysis, interpreted and presented using tables, frequencies and percentages. SPSS (Statistical package for social sciences) was used to process the data.The key findings of the study were that opening and closing time of bars affected sales of alcoholic businesses, however, there was increased uptake of illicit brew. Frequent increase in taxes and age limit forced the sales of bars to go down. The study also revealed that a number of bars were closed down and staffs lost their jobs. In conclusion government regulation on the control of Alcoholic Drinks did not fully serve the purpose it was crafted for. The study recommends the government to reconsider revising and reinforcing the alcoholic control act to give it more weight to control illicit brew that has risen beyond pre-Act levels. It can be done through strengthening community policing on illicit brew, empowering chiefs to arrest and prosecute illegal brewers, education and practicing self regulation. | en_US |
