The purpose of this study was to investigate factors affecting profitability of fish farming under Economic Stimulus Programme in Tigania East District of Meru County, Kenya. In 2010, Economic Stimulus Programme was initiated by the Government of Kenya with the aim of encouraging fish farming in the region.The government spent more than 8 millions in fish farming in the district. The study was set to determine theinfluence of marketing on profitability of fish farming in Tigania East, establish the importance of related extension services on fish farming; determine the host’s community cultural practises that influence fish farming and explore ways in which pond management skills influences fish farming.Many people turned to fish farming as a source of food and income generating activity. However, where adopted as business there were little returns from fish farming. Descriptive research design was employed in the study. The study applied descriptive research design by involving 200 fish farmers within Tigania East district. Stratified random sampling was used to select fish farmers. The study established that respondents were positive about the sustainability and positive impact of fish farming on their lives. Despite the government support fish farmers faced challenges in terms of access to market, access to technical information,predators and inadequate extension services. The study concluded that the Government needs to provide technical capacity building, market accessibility to the practicing fish farmers in their localities.