| dc.contributor.author | Yusuf, Rutere | |
| dc.date.accessioned | 2022-07-15T09:29:48Z | |
| dc.date.available | 2022-07-15T09:29:48Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://repository.must.ac.ke/handle/123456789/686 | |
| dc.description.abstract | The purpose was to determine the effect of green distribution on the performance of manufacturing firms in Kenya. The study was descriptive in positivist approach. Questionnaire were used to collect data from a random sample size of 330 in 943 manufacturing firms in Kenya registered under the Kenya Association of Manufacturers as at the year 2017. The study was informed by natural resourced based view theory. Findings from linear regression model showed that green distribution had significant and positive influence on the performance of manufacturing firms in Kenya. As such, adoption of green distribution practices will help the manufacturing firm to meet diverse yet drastic changing needs as well as address challenges arising from a
dynamic global business environment. Therefore, it is utmost necessary for the firms to use distribution
channels with relatively low environmental impacts. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Journal of Business and Management | en_US |
| dc.subject | Green Distribution channels, | en_US |
| dc.subject | Performance, | en_US |
| dc.subject | Manufacturing Firms | en_US |
| dc.title | Effect of Green distribution on the Performance of Manufacturing Firms in Kenya | en_US |
| dc.type | Article | en_US |
