| dc.contributor.author | Kimathi, Anne Nkirote | |
| dc.contributor.author | Mathenge, Scholastica Gatwiri | |
| dc.contributor.author | Kithinji, Zachary Mwithiga | |
| dc.date.accessioned | 2023-05-03T07:41:50Z | |
| dc.date.available | 2023-05-03T07:41:50Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://repository.must.ac.ke/handle/123456789/867 | |
| dc.description.abstract | This study sought to establish the role of internet connectivity on customer satisfaction in commercial
banks in Meru County. Banks depend on sufficient profitability to survive in the global business world. Various
studies link profitability to customer satisfaction. In this digital era banks are offering many services on-line
and, it is assumed that the internet infrastructure in particular connectivity status is well developed and
customers are equipped with the devices with which to access those services. While banks have invested millions in reengineering and the acquisition of core banking systems that are virtual platform compliant, no research has been done yet to establish the role internet connectivity plays on customer satisfaction in online services. For this study, relevant literature materials were reviewed. Descriptive research survey design was used whereby structured questionnaires were administered to 384 respondents of selected commercial banks to solicit their responses. Data collected was analyzed using descriptive statistics and logistic regression. From the research, it was found that increase in connectivity leads to an increase in the odds of customer satisfaction. Increase in connectivity increased the likelihood of customer satisfaction significantly | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IOSR Journal of Business and Management | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Internet Connectivity | en_US |
| dc.subject | Commercial Banks | en_US |
| dc.subject | Profitability | en_US |
| dc.title | The Role of Internet Connectivity on Customer Satisfaction in Commercial Banks in Meru County, Kenya. | en_US |
| dc.type | Article | en_US |
